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Upload a full-length photo and pick a gown from the catalogue or one you found yourself. AI shows the gown on you, in your own pose and light.

A full-length photo taken in daylight, of you alone, in front of a plain background. The smart camera in the app checks light, focus and pose before you shoot.

Your photo is processed only to create your try-on and is deleted from our servers as soon as processing ends. Your try-ons are stored on your iPhone and in your own iCloud account.

Your first try-on costs no credits but arrives locked. To unlock it, buy a credit pack or a subscription. A locked result waits on our server for at most 24 hours and is then deleted.

Each creation (try-on, studio edit, video, design) uses credits; the cost is shown on the button. If a creation fails, the credits are refunded automatically.

Credit packs never expire. Credits included with a subscription don't roll over to the next period.

On your iPhone, go to Settings › your name › Subscriptions › Vowella. Cancellation takes effect at the end of the current period; your benefits continue until then.

Payments are made through Apple, so Apple handles refunds. You can request one on Apple's Report a Problem page.

Move your subscription with Profile › Restore purchases. Your try-ons follow you through iCloud on the same Apple Account. For remaining credits, write to us with your support ID.

Anyone with the council link can see both looks, vote and comment. Share the link only with people you trust. Council images are deleted after at most 7 days.

Your try-ons live on your device and in your iCloud: delete them one by one in the app, or remove everything in Settings › your name › iCloud › Manage Storage › Vowella. To delete server records, write to us with your support ID.

iPhones running iOS 17 or later. Foldable iPhones get a dedicated layout on the open screen.